Global ad spending will likely fall if spread of coronavirus continues [CNBC]
Forrester Research, Inc. (FORR)
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Source: CNBC
billboards seen in Times Square, New York City Brigitte Blättler | Moment | Getty Images As coronavirus cases continue to sweep the globe, the advertising industry is keeping a close eye on what impacts the spread will have on ad spending amid volatile economies, changing consumer habits and affected supply chains Experts told CNBC that if the spread of coronavirus continues significantly, that could result in increased ad spending in areas such as mobile gaming or streaming services if consumers end up spending more time at home amid the outbreak, while ad spend could decrease in areas such as out-of-home advertising. The cancellation of major events like the Olympics could be another major factor affecting ad spend. Here's what people are saying. Level of containment will change the impact The World Research Center said in its Global Ad Trends report on ad spend last week that if the crisis remains contained, advertising spend would be delayed until later in the year. The group for
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