Incentive Solutions' Mark Herbert Featured in Jay McBain's "Unlocking The Power Of Partner Ecosystems Demands Powerful Measurement"
Forrester Research, Inc. (FORR)
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ATLANTA (PRWEB) March 25, 2020 Last week, Forrester Research released its latest B2B marketing report: "Unlocking The Power of Partner Ecosystems Demands Powerful Measurements." Written by Principal Analyst and channel sales thought leader Jay McBain, the report sheds insight into what B2B sales and marketing organizations must do to achieve success in today's channel. Advancements in technology continue to be the catalyst for change in the modern channel, altering not only buyer and seller experience, but demanding a more data-driven approach to partner management and go-to-market strategy. In "Unlocking The Power of Partner Demands Powerful Measurements," Jay McBain outlines how organizations can collect, track, and measure more complete channel data and leverage this data to improve their distribution sales.Throughout the report, McBain shares insights from other experts in channel marketing, including President and CEO of Incentive Solutions Mark Herbert. Having been instrumenta
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