Pitching A VC: How To Size The Market Opportunity [Forbes]
Forrester Research, Inc. (FORR)
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Source: Forbes
Pitching A VC: How To Size The Market Opportunity venture capital,money,business,Investor Getty When it comes to obtaining venture capital, you must have a solid understanding of the market opportunity. The main reason is that a VC firm needs a few deals to generate substantial returns, so as to offset the inevitable losers. This focus on a large market opportunity has become even more important in recent years, as the the funds have gotten much larger. "The size of the market is essential for your pitch," said Kara Sweeney Egan, who is a principal at Emergence To estimate the market size, Kara recommends that you start with a "top-down" approach. Consider that there are numerous research firms, such as IDC, Forrester and Gartner, that publish analysis on markets. From these sources, you can easily come up with the TAM (Total Addressable Market). For example, a quick Google search shows that the CRM category comes to nearly $40 billion (the estimate is from Gartner). But of course, y
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