One Year In: Colorado Workers' Comp Insurance Startup Cake Insure Reshapes Industry, Saves Colorado Companies Time to Focus on their Business
Forrester Research, Inc. (FORR)
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Source: PR Web
DENVER (PRWEB) October 17, 2018 One year ago, Pinnacol Assurance launched a unique online platform -- Cake Insure -- to make buying Colorado workers' compensation insurance ridiculously fast and easy. Now, they're sharing the insights they've learned. Spoiler alert: It all starts with listening to your customers. In just one year, Cake Insure has been recognized nationally for completely reimagining and reinventing purchasing workers' compensation insurance. Pinnacol studied evolving market forces and small businesses' preferences and needs and learned that foremost, small companies want ease and simplicity when it comes to buying insurance -- an experience that traditional carriers were unable to provide. With this knowledge, Pinnacol Assurance built Cake, a unique digital platform to deliver that fast and easy experience. What's more, the company did so in just nine months after initial ideation -- a time frame that might not be surprising to startups but is unheard of in the world
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