Big bet pays off for Fox Corp., latest ratings show [Yahoo! Finance]
Fox Corporation - Class B (FOX)
Last fox corporation - class b earnings: 5/10 04:03 pm
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Source: Yahoo! Finance
franchises from the two biggest media markets in the country — they must have been over the moon with this year's contest. "We thought last year's Dodgers-Yankees World Series would be a tough act to follow; Major League Baseball has once again performed well for us. Regular-season ratings were up 3%," CEO Lachlan Murdoch said during Fox's first-quarter earnings call last week, ahead of this weekend's Game 7. "And as we go into Game 6 of a spectacular World Series, our total postseason advertising revenues will likely surpass last year's." This year's series was more competitive, as the Toronto Blue Jays pushed the Dodgers to a seven-game contest (the Dodgers had executed a gentlemen's sweep against the Yankees the previous year, beating them in five games). That is just more advertising time for Fox to sell. Baseball has also been performing well for Fox in other areas. Fox has had exclusive broadcast rights to the Major League Baseball All-Star Game since 2001, but this ye
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