Parks Associates: Streaming Video Services' Net Promoter Scores (NPS) Settle Lower Following 2021 Pandemic High Scores [Yahoo! Finance]
Fox Corporation - Class B (FOX)
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Source: Yahoo! Finance
DALLAS March 12, 2024 /PRNewswire/ -- Parks Associates data finds consumer churn for streaming video services averages at roughly 50% across the year, meaning one-half of a streaming service's user base will sign up and quit within any given year. In addition, the company reports Net Promoter Scores (NPS) for streaming services have dropped lower after pandemic highs. Parks Associates will share more data and analysis during the webinar, "Streaming Video Tracker: NPS, Churn, and Subscriber Growth" on March 14 1 pm CT The webinar features churn rates, NPS, and insight on recent industry developments, such as the partnership between ESPN, Fox Corp., and Warner Bros. Discovery, as well as consumer sentiment and viewing behaviors. "Our quarterly consumer survey work of 8,000 US internet households informs our reporting and analysis on NPS and churn," said Sarah Lee , Research Analyst, Parks Associates. "The historical context provides incredible value, and we are excited to share how
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