FOX Unveils Evolved AdRise Platform to Power OneFOX Audience Network [Yahoo! Finance]
Fox Corporation - Class B (FOX)
Last fox corporation - class b earnings: 5/10 04:03 pm
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Source: Yahoo! Finance
Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX. AdRise will now power OneFOX, FOX's cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi. "AdRise has a reputation as a first mover in CTV advertising and has pioneered and underpinned the growth of our Tubi streaming business from the very beginning. We're now extending the team and technology platform to power our audience network and video inventory across all of FOX, unlocking unique value for our agency and advertising partners," said Paul Cheesbrough , CEO of Tubi Media Group. Advertising clients can now leverage the AdRise platform to unify inventory and audiences across linear, streaming and digital through a seamless, efficient, highly targeted media buying experience. It also provides inventory access and unified planning against streamin
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