Residence Adds Social Agency OK COOL to Global Creative Network [Yahoo! Finance]
FAST RETAILING UNSP/ADR (FRCOY)
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Source: Yahoo! Finance
the acquisition of OK COOL, a creative agency known for social-native storytelling and creator-led campaigns. The acquisition reinforces Residence's focus on best-in-class creative businesses and reflects the accelerating shift of brand investment toward social-first, audience-centric channels. Founded in 2016, OK COOL employs more than 100 people across London, New York, and Sydney and helps brands connect with contemporary culture through relevant, social-native work. The agency partners with leading global companies including Spotify, Nike, Lululemon, Puma, TikTok Shop, Berghaus, and Uniqlo, and will continue to operate under its own brand and leadership team as part of Residence's global network. The transaction expands Residence's capabilities across social strategy, creator partnerships, always-on content, audience insight, and real-time measurement, while further strengthening its presence across the UK, EU, APAC, and North America. "We're building a network of companies th
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