UNTRASH IT: How Uniqlo, WM And Piece Of Cake Turn Moving Day Into Climate Action [Forbes]
FAST RETAILING UNSP/ADR (FRCOY)
NASDAQ:AMEX Investor Relations:
fastretailing.com/eng/ir
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Source: Forbes
It's a small, private drama that plays out in apartments from Manhattan to Dallas to Los Angeles. And it has been, for decades, a story with only one ending: the bag gets tied, the clothes get tossed, and another contribution gets made to the 85% of discarded textiles that end up in landfills or waste-to-energy facilities. Not because people don't care. Because nobody made it easy enough to do anything else. That's the gap that Unqilo, WM and Piece of Cake decided to fill together. I caught up with Jean Emmanuel Shein, Sustainability Director at Uniqlo USA , Najah Ayoub, CMO of Piece of Cake Moving and Storage , and Raymond Randall, who leads WM 's Textile Recycling Initiatives to learn more about the program their companies collaborate on - as elegant as it is overdue. The Moment Nobody Thought To Ask About The initiative is called UNTRASH IT . Anyone moving with Piece of Cake during April receives a notification two days before their move — movers will have Uniqlo bags on t
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