AI Startups Have Entered Their Emotional Brand Building Era [Yahoo! Finance]
Forge Global Holdings, Inc. (FRGE)
Company Research
Source: Yahoo! Finance
In the race to win over consumers, AI startups are turning to an age-old marketing strategy: trying to make people feel something. This year, OpenAI, Anthropic, and Perplexity have all ramped up their brand marketing efforts. OpenAI launched its first large-scale brand campaign for ChatGPT on Sunday, while Anthropic rolled out its debut campaign for AI chatbot Claude earlier this month. Like Perplexity, which released its first celebrity-led ad in March, these campaigns use classic brand building techniques like storytelling, emotional messaging, and cultural partnerships-fundamental to creative advertising across sectors, but largely untapped by AI startups until now. The shift reflects AI firms' maturation in an increasingly competitive market. In just a few years, some AI startups have rocketed to sky-high valuations, with OpenAI valued at $324 billion and Anthropic at $178 billion, according to Forge Global data . Three-year-old Perplexity was valued at $20 billion as of Se
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News
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- Halper Sadeh LLC Encourages FRGE, BHF, GDEN Shareholders to Contact the Firm to Discuss Their RightsGlobeNewswire
- Forge Global Non-GAAP EPS of -$1.40 misses by $0.66, revenue of $21.26M misses by $5.68M [Seeking Alpha]Seeking Alpha
- Schwab to Buy Forge Global to Boost Private Markets Offering, Stock Up [Yahoo! Finance]Yahoo! Finance
FRGE
Earnings
- 11/13/25 - Miss
FRGE
Sec Filings
- 12/5/25 - Form PREM14A
- 12/4/25 - Form SCHEDULE
- 11/10/25 - Form DEFA14A
- FRGE's page on the SEC website