The Ad Council and NHTSA Launch New "Never Happens" Campaign to Raise Awareness About the Issue of Hot Car Deaths [Yahoo! Finance]
Frontdoor, Inc. (FTDR)
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Source: Yahoo! Finance
WASHINGTON May 1, 2024 /PRNewswire/ -- This National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA), along with pro bono creative agency Chemistry, debuted a campaign with new public service advertisements (PSAs) reminding parents and caregivers of the dangers of hot vehicles. This new work raises awareness of the issue of hot car deaths and the circumstances under which it could happen, emphasizing that while this could happen to anyone, it is always preventable. "The partnership between the Ad Council and NHTSA has promoted safety on America's roads for decades, and we are honored to continue bringing awareness to another critical issue together," said Michelle Hillman , chief campaign development officer, the Ad Council. "Child hot car deaths are deeply tragic—and they are 100% preventable. With this new work, we hope to increase parent and caregiver knowledge around the dangers of heatstroke to help them keep our most pr
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