Marketing Campaign Relaunches Iconic Home Warranty Brand [Yahoo! Finance]
Frontdoor, Inc. (FTDR)
Last frontdoor, inc. earnings: 2/26 07:05 am
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Source: Yahoo! Finance
MEMPHIS, Tenn., April 02, 2024 BUSINESS WIRE Frontdoor, Inc. (NASDAQ: FTDR), the parent company of American Home Shield, the nation's leading provider of home service warranties, announced a new national marketing campaign that began yesterday. The multi-channel national campaign has a new tagline – "Don't Worry. Be Warranty." – a new brand character – Warrantina, played by Dratch – and a new website and brand visual identity. "Our campaign is all about showing consumers the value of having a home warranty plan. Many don't understand how a home warranty can protect them financially against the inevitable failure of their appliances or systems like an air conditioning unit," said Kathy Collins, Frontdoor's chief revenue officer who also oversees marketing. "We are launching with a new look and feel, and with Rachel, we have someone who is funny, relatable and will bring to life the value of helping consumers protect their most valuable asset – their homes." In the ads, American
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News
- Frontdoor, Inc. (NASDAQ: FTDR) had its price target raised by analysts at Wells Fargo & Company from $36.00 to $39.00. They now have an "equal weight" rating on the stock.MarketBeat
- Frontdoor, Inc. (NASDAQ:FTDR) Q1 2024 Earnings Call Transcript [Yahoo! Finance]Yahoo! Finance
- Frontdoor Offering Big Savings on New Heating & Air Conditioning Systems [Yahoo! Finance]Yahoo! Finance
- Frontdoor Offering Big Savings on New Heating & Air Conditioning SystemsBusiness Wire
- Frontdoor, Inc. Just Recorded A 124% EPS Beat: Here's What Analysts Are Forecasting Next [Yahoo! Finance]Yahoo! Finance
FTDR
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- 5/2/24 - Beat
FTDR
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- 5/2/24 - Form 10-Q
- 5/2/24 - Form 8-K
- 4/1/24 - Form 4
- FTDR's page on the SEC website