Covet an Italian masterpiece, but shy of the millions? How about a digital copy at supercar prices [Globe and Mail, The (Toronto, Canada)]
FUJIFILM HLDGS CORP ADR (FUJIY)
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Source: Globe and Mail, The
Now, Italian cultural officials are making it possible to purchase a limited edition, certified digital copy of the Renaissance genius' “Lady with Disheveled Hair'' for roughly the price of a Lamborghini. The Italian nonprofit Save the Artistic Heritage with its technical partner Cinello are providing well-heeled collectors the possibility of owning a literal projection of original Italian masterpieces, sized and framed to match the museum experience. Participating museums sign a certificate of authenticity, and in return receive 50% of the profits. “We don't want to sell a piece of technology. We want to sell a piece of artwork,'' said John Blem, the Italian-born Danish entrepreneur who founded the initiative and who serves as chairman of Cinello and vice president of the nonprofit. Revenue sharing is key The revenue sharing is integral to the project, which aims to help cash-strapped museums access new income streams, and a key part of the sales pitch, Blem said. Over the
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