One of tech's latest trends is putting an analog touch on smart devices [Globe and Mail, The (Toronto, Canada)]
FUJIFILM HLDGS CORP ADR (FUJIY)
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Source: Globe and Mail, The
Instead, a new company called Clicks, based in the United Kingdom, has developed an accessory that pairs a manual keyboard with an iPhone. “In the transition to touchscreens and people moving to modern smartphones, the benefits of buttons seem to get thrown out with the bathwater,” says Jeff Gadway, senior vice-president of marketing for Clicks, who is based in Waterloo, Ont. “The goal with developing Clicks was never to try to build a time machine and turn an iPhone into a button phone, but to say: ‘How can we take the best parts of buttons and bring them to a smartphone in the most modern way possible?'” Clicks, which had its debut at CES 2024 in January and began shipping to customers at the beginning of February, is one example of a growing trend: merging analog functions with modern devices to create something novel and new. It's an equation that resonates not only with older generations, who might still remember the joys of manual keypads on cellphones, but with young genera
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