Cadillac F1 Super Bowl ad sparks lawsuit by director Michael Bay [USA TODAY]
Liberty Media Corporation - Series C Liberty Formula One (FWONK)
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Source: USA TODAY
But before it even aired, the team was slapped with a lawsuit. Cadillac has gone to considerable expense leading up to its long-awaited F1 debut this year as an 11th expansion team at the 2026 Australian Grand Prix in Melbourne. The minute-long spot revealed the vehicle during the 60-minute broadcast from LX at Levi's Stadium in Santa Clara, California, on Feb. 8. Cadillac Formula One CEO Dan Towriss said in an interview that the brand spent up to $20 million for that slot. Meanwhile, the ad could cost the company even more. Within 24 hours of the commercial's airing, it attracted legal action by Hollywood director Michael Bay. As The Athletic and Rolling Stone first reported, the “Transformers” and “Armageddon” director filed a $1.5 million breach of contract and fraud lawsuit in Los Angeles on Feb. 6 over allegations the advertisement used his ideas without payment. The commercial appears to compare the completion of the Formula 1 vehicle to the space race by underscoring im
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