FIFA 2026 World Cup to drive 'unprecedented' attention to US live events [Yahoo! Finance]
Liberty Media Corporation - Series C Liberty Formula One (FWONK)
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Source: Yahoo! Finance
“The landmark catalyst we see in 2026 is the FIFA World Cup hosted across North America, which we believe will drive unprecedented domestic and global attention to U.S. live events,” analyst Ian Moore said in a note. In his view, the tournament will not only elevate sports engagement during the summer of 2026 but also generate meaningful spillover effects across the broader live entertainment ecosystem. The analyst places the World Cup within a broader structural shift in consumer spending. Legacy entertainment categories such as cinemas and linear television have steadily ceded wallet share over decades, while live formats have proven more resilient. As the traditional entertainment growth continues to stagnate, Moore believes that 2026 will highlight the scarcity value of live platforms with deeply engaged fan bases and global reach. Moore also frames 2026 as part of a longer runway rather than a one-off peak. He sees the World Cup year as a precursor to an even larger glob
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