The Super Bowl reveals a dangerous gap in corporate strategy [Fortune]
Gap, Inc. (The) (GAP)
US:NYSE Investor Relations:
greatatlanticinc.com
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Source: Fortune
Recommended Video With viewership projected to rival last year's 127-plus million U.S. audience, yesterday's Super Bowl LX reinforced the event's unrivaled power to concentrate mass attention as the Seahawks and Patriots took the field and Bad Bunny delivered a halftime performance engineered to dominate global conversation. Brands paid NBCUniversal as much as $10 million for just 30 seconds of airtime — the most expensive advertising real estate in the world. Roughly 40 percent of advertisers were first-time Super Bowl participants, underscoring how aggressively companies are pursuing cultural visibility — even as many organizations still struggle to translate cultural moments into sustained growth. For a few hours, those investments delivered exactly what marketers hoped for: attention, buzz, and viral engagement. For most companies, however, the days following the Super Bowl reveal a predictable reality. Cultural momentum fades. Sales lift proves temporary. Leadership teams
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