State Farm Wins USA TODAY's 36th Annual Ad Meter Competition [Yahoo! Finance]
Gannett Co., Inc. (GCI)
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Source: Yahoo! Finance
MCLEAN, Va., February 12, 2024 BUSINESS WIRE USA TODAY , part of Gannett Co., Inc. (NYSE: GCI), announced State Farm, the largest property, casualty, and auto insurance provider in the United States, the winner of the 36 th USA TODAY Ad Meter competition, presented by H&R Block . The annual program is the industry's premier tool to measure public sentiment and opinion for advertisements that air nationally during the Super Bowl broadcast. The "Like a Good Neighbaaa" commercial finds Arnold Schwarzenegger reprising his action figure role as a State Farm agent helping customers and delivering the tagline in his iconic accent. The commercial ends with Schwarzenegger reuniting with his "Twins" co-star Danny DeVito. USA TODAY Ad Meter panelists rated ads from February 7 to February 12, resulting in over 160,000 registrations. Registered panelists were required to rate all eligible Super Bowl commercials that aired during the game, from kickoff to the 2-minute warning in the fourth quart
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