Why the Raptors, New Balance are all-in on ‘not flashy’ Kawhi Leonard [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Why the Raptors, New Balance are all-in on ‘not flashy’ Kawhi Leonard The Toronto Raptors and New Balance Athletics Inc. are both betting large on Kawhi Leonard. The 27-year-old Los Angeles native was acquired via trade by the Toronto Raptors last summer and comes with an extensive resume that includes leading the San Antonio Spurs to an NBA championship, winning the Finals’ Most Valuable Player award along the way, twice being named the league’s top defensive player, and now a multi-year shoe deal believed to be worth upwards of US$20 million . There’s just one problem: Kawhi Leonard is boring . So, why is he the one both New Balance and the Raptors are pinning their hopes on? “I do think that both brands are … let’s say, understated, instead of saying boring, and not flashy,” said John Yorke, president of Toronto-based strategy and digital marketing agency Rain43, in a phone interview. “However, I do think the actual fit is genius for New Balance because Kawhi Leonard is a basketbal
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