Technology Is Changing The Game In Healthcare—Marketers Must Change With It [Forbes]
GE Aerospace (GE)
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Source: Forbes
Now healthcare companies are being forced to address that revolution, which promises vast benefits but also disruption and uncertainty in the marketplace. Will brand marketers be up for the challenge? As president of a B2B advertising agency, I'm involved in work that spans healthcare categories, including medical devices, hospital systems, clinical diagnostics and research, health tech, and health insurance. We're watching as augmented and virtual reality, artificial intelligence, and telehealth, among other technologies, are redefining medical care, prevention and patient experience, with the biggest changes yet to come. As some of the world's top CEOs during the World Economic Forum's annual meeting in Davos, “The biggest opportunity for 2024 is the transformational benefits of AI on health care.” B2B and B2C companies in the healthcare field have a golden opportunity to overhaul the perception of the industry as a tech laggard to one that redefines how practitioners deliver an
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