How Truman's Is Creating A Cleaning Brand People Will Love [Forbes]
GE Aerospace (GE)
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Source: Forbes
How Truman's Is Creating A Cleaning Brand People Will Love The Starter Kit from Truman's, a new digitally native brand taking on the home cleaning category credit: Truman's Many big company executives talk about making the entrepreneurial leap but it is a much smaller number that actually do. Recently I sat down with Jon Bostock, CEO, and Co-Founder of Truman’s to learn about making this very leap and what he thinks others can learn from it. Jon started his career at General Electric, first in their Appliances division and then with Beth Comstock on their efforts of engaging with startups. Afterwards, Jon moved to Big Ass Fans, helping prepare that company for what would eventually be a $500 million exit. In his latest venture, Jon and his co-founder Alex Reed (the former Head of Marketing for Big Ass Fans) are working to reinvent the home cleaning category with a new digitally native vertical brand called Truman's. Below is my recent discussion with Jon: Dave Knox:
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