Macy’s And The 100th Anniversary Of The 19th Amendment [Forbes]
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Source: Forbes
SOPA Images/LightRocket via Getty ImagesThis year, 2020, marks the 100th anniversary of the 19th Amendment: 100 years of women voting. Voting rights was a landmark occasion for American women. Early suffragettes spent years, decades and, for some, entire life timesAs part of this focus on the role of women in American society, we should also aim to praise other enterprises that supported and opened doors for women in business. Some of these brands are no longer around. But one of them is: Macy’s. Macy’s is in trouble right now.This is too bad. Macy’s has always been one of those brands that satisfied a paradox promise by offering both high-end products and mass products and services. The high-end products provided an aura of quality and style to the Macy’s brand. The mass products provided accessibility and affordability for the majority of their customers. The optimization of these two conflicting benefits made Macy’s a powerful brand with a provenance ofaffordable glamourAt this 100
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