Opinion: Boeing needs a completely different kind of boss [CNN]
GE Aerospace (GE)
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Source: CNN
Boeing's new CEO needs to signal change. Much like when the tech industry adopted the hoodie to signal an intention to do things differently, the aerospace giant needs its own iconic look, and this could be its opportunity. When employees, regulators and the public meet the new CEO, they need to see change. Those characteristics could be the way the new CEO speaks, the way they look, the background they have, the way they dress or their attitude. The current baseline to overcome is easy to spot: an older corporate veteran from General Electric with a degree in accounting wearing a black suit and tie. While it's easy to say that optics shouldn't matter, they do, and they can have a powerful effect. Imagine a 40-something nerdy engineer with a long-term orientation who is able to stand up to Wall Street and the board of directors to take the pressure off immediate performance. Boeing's new CEO needs to embody the company the board wants Boeing to become. If the board of directors w
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