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0 0 0 0.00298507462686571 -0.00179104477611947 0.000597014925373228 0.00179104477611947 0.00567164179104492
Stock impact report

GUESS?, INC. ANNOUNCES CHIARA FERRAGNI AS THE NEW FACE OF THE SPRING 2026 GLOBAL CAMPAIGN [Yahoo! Finance]

Guess?, Inc. (GES) 
Last guess?, inc. earnings: 3/18 04:15 pm Check Earnings Report
Company Research Source: Yahoo! Finance
of its Spring/Summer 2026 global advertising campaign, captured through the unmistakable cinematic lens of the renowned Morelli Brothers. A symbol of innovation, self-expression, and digital influence, Ferragni embodies a bold new chapter for GUESS, one that bridges the brand's iconic heritage with the spontaneity and vibrancy of today's social language. This campaign celebrates the dynamic evolution of the GUESS brand identity: glamorous yet genuine, aspirational yet authentic, with Ferragni representing the many facets of the contemporary GUESS woman. Honoring the brand's legacy while embracing its future, the campaign unfolds as a refined dialogue between past and present. Alternating between black-and-white and vivid color, the campaign imagery evokes the atmosphere of GUESS's legendary campaigns while reinterpreting them through a modern, social-first lens. The result is a series of striking portraits that perfectly captures both Ferragni's versatility; sophisticated yet spon Show less Read more
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