iStock Reveals the Visual Marketing Trends That Will Shape SMB growth in 2026
Getty Images Holdings, Inc. Class A (GETY)
Company Research
Source: GlobeNewswire
NEW YORK, Dec. 15, 2025 (GLOBE NEWSWIRE) -- iStock, a leading ecommerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, has released its 2026 Marketing Trends, unpacking the visual and cultural trends that will guide how SMBs create, communicate, and compete in 2026. As generative AI tools accelerate content creation, brands of every size are under growing pressure to stand out—making visual strategy more essential than ever. According to iStock’s VisualGPS research, six out of ten people now say they distrust the advertising they see, largely because they believe it is AI-generated, manipulated, or inauthentic. For SMBs this trust gap creates both a challenge and an opportunity: audiences are consuming more content than ever, but they’re also demanding greater credibility, originality, and authenticity from the brands they engage with. “SMBs today operate in a landscape where content volume is exploding, but trust is shrinking,” said Dr.
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