Manhattan Prep/Kaplan Survey: Aspiring Business School Students Say the Rankings Have Lost Some Prestige, But Still Depend on Them
Graham Holdings Company (GHC)
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Source: Business Wire
FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Results from a new Manhattan Prep/Kaplan survey of more than 300 aspiring business school students show that 55 percent of respondents believe that the rankings "have lost some of their prestige over the last couple of years”; 21 percent don’t believe that to be the case, while 24 percent aren’t sure.* But while most agree that prestige has been waning, they nearly unanimously (97 percent) say that a business school’s ranking will be critical to them in deciding where to ultimately enroll, with 65 percent calling it “very important” and 32 percent calling it “somewhat important.” U.S. News & World Report released their 2024 rankings on April 9.And in a separate Manhattan Prep/Kaplan survey of business school admissions officers, 50 percent say the rankings have lost some of their prestige, a big jump from the 37 percent who held this opinion in Kaplan’s previous survey.** One admissions officer who holds a decidedly anti-rankings position sh
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