Bowled over for breakfast [CBS News]
General Mills, Inc. (GIS)
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Source: CBS News
Bowled over for breakfast This story was originally broadcast on November 18, 2018. Wil Fulton admits that as a kid cereal just bowled him over. His favorites included Lucky Charms, Cinnamon Toast Crunch, Rice Krispies (all the varieties, like Cocoa Rice Krispies and Rice Krispy Treats). Some 20 years later, Fulton is writing for the website Thrillist, where his childhood passion launched a wild article: "The assignment was basically to eat nothing but cereal for an entire week," he said. And so was born a serial cereal eater. For 21 consecutive meals – breakfast, lunch, and dinner – Fulton ate nothing but cereal . "I ate 82 bowls over the course of the seven days," he laughed. He averaged 1,735 calories of cereal a day – and consumed a lot of milk. As the bowls stacked up, he started seeing this lark as a social experiment, to answer an existential question: "What is cereal's place in my life, and in the life of people our age?" Yale University food historian Paul Freedman suggest
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GIS
Earnings
- 3/20/24 - Beat
GIS
Sec Filings
- 5/3/24 - Form CERT
- 4/30/24 - Form 8-A12B
- 4/23/24 - Form 8-K
- GIS's page on the SEC website