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Stock impact report

General Mills Reintroduces Beloved La Tiara Brand [Yahoo! Finance]

General Mills, Inc. (GIS) 
Last general mills, inc. earnings: 3/18 07:00 am Check Earnings Report
US:NYSE Investor Relations: investors.generalmills.com
Company Research Source: Yahoo! Finance
MINNEAPOLIS, March 16, 2026 BUSINESS WIRE )--General Mills (NYSE: GIS) today announced the highly anticipated return of La Tiara, a beloved brand of thin, crispy corn taco shells and taco seasoning that originated in the Kansas City, Mo., area. This exciting relaunch marks an investment in the Kansas City area's economy, creating over 100 jobs in the region, as the cherished regional brand goes national for the first time. For years, La Tiara has cultivated a passionate brand following in the Kansas City area and surrounding states where the unique thin, crispy texture of its shells quickly became a staple for taco nights. This brand loyalty is exemplified by the public "Please Bring Back La Tiara Taco Shells" Facebook group, with over 20,000 members, awaiting its return. General Mills heard these dedicated fans, and their enthusiasm played a significant role in bringing La Tiara back to shelves. "We've answered the call from an incredibly engaged group of local superfans," said Show less Read more
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