AI is Becoming a Spiritual Authority in Americans’ Lives, New Research Reveals
Gloo Holdings, Inc. (GLOO)
Company Research
Source: Business Wire
Nearly one in three U.S. adults say spiritual advice from AI is as trustworthy as advice from a pastor NASHVILLE, Tenn.--(BUSINESS WIRE)--During this year’s National Religious Broadcasters (NRB) International Christian Media Convention, Barna Group, in partnership with Gloo (Nasdaq: GLOO), released new research as part of the State of the Church initiative on the ways Americans and particularly Christians are using AI in their lives. This year the joint research initiative will focus heavily on trends in Faith and AI, as new research data drops will be released monthly throughout the year.The research released at the NRB revealed that nearly one in three U.S. adults – with the figure rising to two in five among Gen Z and Millennials — say spiritual advice from AI is as trustworthy as advice from a pastor. In addition to becoming a spiritual authority, the research also revealed that AI is shaping spiritual habits and pastors feel ill-equipped to lead on this subject.“Though the maj
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