DAS Technology Expands Decade-Long Collaboration with General Motors to Enable Advanced Consumer Engagement Technology [Yahoo! Finance]
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Source: Yahoo! Finance
SCOTTSDALE, Ariz., May 22, 2024 BUSINESS WIRE DAS Technology , automotive's leading consumer engagement SaaS technology company, with the industry's first next-level Consumer Data and Experience Platform ® (CDXP), announced it is expanding its collaboration with General Motors and has joined the OEM's equity mining program. The equity mining capabilities of DAS Tech's award-winning CDXP Complete include its ability to match customers with equity or nearing an equity position on their current vehicle and track engagement with its automated communications. This illustrates the platform's ability to leverage data, analytics, automation, and deep integrations with leading DMS (Dealer Management System) and CRM (Customer Relationship Management) solutions to deliver actionable insights that drive results and a connected customer experience. DAS Technology's automotive best-in-class technology solutions have a national reach and are proven to help dealerships nationwide leverage SaaS s
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