Super Bowl ads spark massive surges in car shopping interest [USA TODAY]
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Source: USA TODAY
The group said the high-profile spots resulted in shopping spikes above 50% for several Toyota brands, and 445% increase for Volkswagen's ID.4 electric car. Similarly, Toyota saw RAV4 search traffic jump 77%, while the RAV4 Hybrid and Plug-In Hybrid generated lifts of 50% and 200%, respectively. Volkswagen's ID.Buzz saw a game-time lift of 1200% in research activity, according to Cox. The companies aired the commercials during the National Football League's Super Bowl LX, which aired before a television audience that was expected to be as large as 127.7 million viewers, according to Sporting News. The automakers each took different approaches in their ads, with Toyota and Volkswagen calling back to 1990s nostalgia, while GM unveiled a new livery for one of its Cadillac F1 formula race cars . GM also aired a new Chevrolet commercial during the Super Bowl pregame show that references a 1950s-era song that memorializes the brand. What did the automakers' Super Bowl ads show? Toy
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