Wealthy buyers expose distressing auto industry trend [Yahoo! Finance]
General Motors Company (GM)
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Source: Yahoo! Finance
Car sellers, looking to capitalize on the increased demand, offered more incentives to buyers to keep them coming to dealership lots. GM : 2.83 million vehicles (+5.1% year over year); 17.3% market share Toyota : 2.52 million vehicles (+8.4% YoY); 15.5% market share Ford : 2.18 million vehicles (+5.6% YoY); 13.4% market share Hyundai : 1.84 million vehicles (+7.9% YoY); 11.3% market share Honda : 1.42 million vehicles (+0.6% YoY); 8.8% market share Source: Cox Automotive “Automakers are providing healthy incentives to keep sales flowing. Prices are trending higher, but just as we are seeing in the broader retail markets, there's sufficient demand and generous incentives out there, and that's driving the market,” said Cox Automotive Executive Analyst Erin Keating earlier this year. However, as incentive spending dwindled and car prices increased, consumer interest in the auto industry cooled off in the second half of the year. New car sales showed weakness in the thi
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