WHITE GLOVE AND TOUCHFUSE NAME SEASONED MARKETING EXECUTIVE DEREK JANIS AS CHIEF MARKETING OFFICER [Yahoo! Finance]
General Motors Company (GM)
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Source: Yahoo! Finance
services and a portfolio company of Rockbridge Growth Equity, today announced it has named Derek Janis as Chief Marketing Officer. This strategic move follows the recent appointment of a Chief Sales Officer and the integration with TouchFuse. Janis brings a wealth of executive marketing leadership experience to his new role, a career in which his entrepreneurial spirit and a deep understanding of customer needs have led to the success of various innovation startups at General Motors, including ventures in car sharing, electric bikes, commercial EVs and software. Notably, he played a pivotal role in transforming Cadillac's performance marketing and media strategies during his tenure. "Derek's grasp of the nuanced blend of creativity and data-driven methodologies in crafting powerful marketing strategies will be instrumental in propelling our growth strategy," said Greg Bogich , CEO of White Glove. "We anticipate his expertise will amplify our industry presence and broaden our marke
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