Will Ford's Leaner EV Approach Give It a Stronger Foothold in Europe? [Yahoo! Finance]
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Source: Yahoo! Finance
Ford's passenger-car share in the continent has declined by almost half since 2019. As such, the U.S. auto giant Ford needed a fresh way to re-enter the EV race with scale and sharper economics. Partnering with Renault gives it exactly that. The collaboration will center on developing smaller, more affordable Ford-branded EVs built on Renault's Ampere platform, a technology base designed for cost competitiveness in a market now flooded with low-priced Chinese electric cars from companies like BYD and XPeng. Production will take place in northern France, inside Renault's ElectriCity network. By relying on Renault's EV architecture and factory scale, Ford will not have to make a massive upfront investment usually required to launch an all-new EV line. And that's particularly important at this time. Back home, with the U.S. government pulling back federal support for EVs, Ford now faces the burden of funding combustion-engine programs while still financing next-generation EVs. So, an
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