Toys 'R' Us' $11 Billion Bounty Is An Unprecedented Retail Free-For-All [Forbes]
GameStop Corporation (GME)
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Source: Forbes
Now receding in memory, Toys R Us' $11 billion bounty is up for grabs this holiday season. Getty Toys “R” Us has become Toys “ R” Them. For the first time in modern American retailing history, the majority share of a major merchandising classification is in play, the result of the dominant player disappearing from the marketplace. By now, everyone knows about the demise of Toys “ R” Us earlier this year and the resulting $11 billion free-for-all that was created when the retailer ceased to exist. And likewise, the beneficiaries of the TRU demise are the usual suspects: Walmart, Target, Amazon — and, to a lesser extent, niche players like American Girl and GameStop. Each has aggressively gone after the toy business this holiday season with expanded assortments, extra marketing and all manner of promotions and retailing gimmicks. Exactly who gets how much of the business will not be fully known until fiscal fourth quarters are released at the end of
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