The 4 Essentials Of Multicultural Loyalty Program In The U.S. [Forbes]
GameStop Corporation (GME)
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Source: Forbes
Loyalty program designers, there's a big difference between promising your members the world and delivering a world experience. The trick is delivering the world experience as they know it – and walking in their shoes. Nearly half of the U.S. population— — consists of people of multiple nationalities, ethnicities and/or cultures, according to the Collage Group. By 2042, these multicultural residents are expected to represent a nationwide majority, and in some states they already do. This matters to loyalty operators, a lot. Each of those 140 million culturally diverse residents likely belongs to several loyalty programs – U.S. consumers, on average, are enrolled in , Statista reports. How well-crafted are these programs to meaningfully connect with consumers who are Mandarin, Colombian, Thai or even British? Packing A Culturally Diverse Program: The Essentials The success of a globally diverse loyalty program depends on the planning. Like taking a tour around the world, creat
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