Ann Arbor entrepreneur brings home $1 million award for new approach to video game ads [CBS News]
GameStop Corporation (GME)
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Source: CBS News
It starts with Max Albert, the founder and CEO of Adrenaline Interactive, who turned his childhood passion into a solution to replace ads that interrupt your favorite mobile games. Albert says he is using concepts of product placement to put brands right into the top games on the market, without interrupting play. The idea that sprouted from his passion for gaming now earned him the $1 million grand prize at Michigan's top startup competition. "I've never felt richer than standing in GameStop with my $100 gift card as an 8-year-old that I won," Albert said. Albert won the grand prize at PitchMI for his video game marketing company, which he had only started 15 months earlier. "Ended up taking home the grand prize of $1 million, which felt surreal to be honest with you. I really didn't expect to win," he said. Breaking away from pushing out frustrating pop-up ads that interrupt games, Albert's company weaves their clients' brands into them on some of the biggest platforms.
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