10 Potential Causes Of A Sharp Website Traffic Drop [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Occasionally, a business may find itself in the unenviable position of having to account for where their traffic numbers went. Diagnosing the problem becomes a priority, since the longer the issues persist, the worse the business's traffic numbers will get.As most IT professionals can attest, there are several possible causes of a sharp drop in website traffic, from poor search engine optimization practices to inappropriate technology or poor update policies. So what are some of the most common issues that could plague a business's traffic leading to its decline? Ten associates ofForbes Agency Councilshare their experience below.Members offer some possible explanations for a dramatic decline in web traffic.Photos courtesy of the individual members1. Google Algorithm ChangesSearch engines continuously update their algorithms, and these changes sometimes adversely affect our clients’ search rankings. The first thing we do is find out what the update changed, such as whether there are an
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