12 Ways A Business Can Aim For A More Local Marketing Approach [Forbes]
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Source: Forbes
Marketing is the way business gets its product or service in front of people's eyes. A lot of companies that have a broad customer base aim for a marketing approach that covers as many bases as possible. While this is a useful measure, recent marketing approaches that aim for a more local scope are having increased success.What this means is that companies that appeal to a broad region should seek to localize their marketing strategies to capitalize on this trend. These 12 professionals fromForbes Agency Counciloffer their guidance to help businesses shift gears from a broad-based approach to one that's more focused on a localized area.Members offer advice for businesses that want to create a more "local" feel to their marketing.Photos courtesy of the individual members1. Start With Market InsightsIf you have a large customer base and want your marketing to feel more local, make sure you start with insights into the local market and connect these insights with your narrative. Factor i
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