Apple's Siri winning battle of virtual assistants in Canada: Poll [Business News Network (BNN) Energy & Resources (Canada)]
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Source: Business News Network
Apple's Siri winning battle of virtual assistants in Canada: Poll TORONTO -- In the heated battle between Amazon, Apple, Google and Microsoft to get consumers hooked on their virtual assistants, Siri seems to be enjoying the first-mover advantage. Just shy of 40 per cent of Canadian adults recently used a virtual assistant, according to a report by the Media Technology Monitor, which polled almost 8,200 Canadians by phone late last year. About 25 per cent said they had used Apple's Siri in the past month, 15 per cent had said "OK Google" to interact with one of the search giant's devices, four per cent had used Microsoft's Cortana, and one per cent had chatted with Amazon's Alexa. Rene Ritchie, the Montreal-based editor-in-chief of the Apple-focused website iMore, said he expected Siri would have the lead given that it's been available to consumers the longest, since 2011. But Apple does face challenges given that Siri's competition has leapfrogged it in some respects, he added. "Siri
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