Eight SEO Myths To Let Go Of [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Photo:GettyThere's an old saying, "You don't know what you don't know." I've noticed that for many people, this applies to search engine optimization.In the mad race to get ahead in search engine rankings, the SEO landscape has become littered with misinformation. Whether you'rehiring an SEO companyMyth 1: You Must Submit Your Website To GoogleSEO used to require webmasters to submit their websites to search engines so the engines would know that the websites existed. Search engine bots would then crawl the sites to decide whether and how to rank them. Times have changed, and search engines can find a website on their own now.Paying for search engine submissions is no different than burning your money, especially since Google discontinued itspublic tool to submit websitesMyth 2: Meta Keywords MatterMeta keyword tags (not to be confused with other meta tags, like meta descriptions) used to be an important part of the SEO process. Mile-long lists of keywords were a common strategy to tr
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GOOG
News
- Alphabet (NASDAQ:GOOG) had its "buy" rating reaffirmed by analysts at Pivotal Research.MarketBeat
- Walmart-backed PhonePe winds down its Pincode app in yet another e-commerce step back [TechCrunch]TechCrunch
- How Kit Kat Was Killed: Video Shows What a Waymo Couldn’t See [The New York Times]The New York Times
- A safety report card ranks AI company efforts to protect humanity [Los Angeles Times (CA)]Los Angeles Times
- 'Godfather of AI' Geoffrey Hinton says Google is 'beginning to overtake' OpenAI: 'My guess is Google will win' [Business Insider]Business Insider
GOOG
Earnings
- 10/29/25 - Beat
GOOG
Sec Filings
- 12/3/25 - Form 144
- 12/3/25 - Form 144
- 12/2/25 - Form 4
- GOOG's page on the SEC website