Facebook, Google tools reveal new political ad tactics [Reuters (UK)]
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Source: Reuters
Facebook, Google tools reveal new political ad tactics | Reuters 4 Min Read SAN FRANCISCO (Reuters) - Public databases that shine a light on online political ads - launched by Facebook and Google before Tuesday’s U.S. elections - offer the public the first broad view of how quickly the companies yank advertisements that break their rules. The databases also provided campaigns unprecedented insight into opponents’ online marketing, enabling them to capitalize on weaknesses, political strategists told Reuters. Facebook Inc and Google, owned by Alphabet Inc, introduced the databases this year to give details on some political ads bought on their services, a response to U.S. prosecutors’ allegations that Russian agents who deceptively interfered in the 2016 election purchased ads from the companies. Russia denies the charges. American security experts said the Russians changed tactics this year. [nL4N1XH3JT] Reuters found that Facebook and Google took down 436 ads from May through October
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