Facebook's ad business outpaced Google's in Q2 — here's why [CNBC]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: CNBC
's CEO Mark Zuckerberg speaks during the F8 Developers conference on April 30, 2019 in San Jose, California.Justin Sullivan | Getty ImagesThough the tech giants have proven to be relatively resilient to the worst of Covid's impact on the advertising industry, the pandemic still stung: saw itsslowest revenue growthfirst revenue declineThe disparity was evident in the two companies' diverging stock performance Friday, with Google's stock slumping more than 3% at market close and 's popping more than 8%.Analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel, and Google's sheer size gave 's ad business a leg up over Google during the second quarter.In notes to investors on Thursday and Friday, analysts explained why is enduring the pandemic better than Google. Here's what they had to say.Brand advertising vs. direct responseWhile direct-response advertising refers to placements that encourage a more immediate
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