Foursquare merges with Factual [TechCrunch Blog]
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Source: TechCrunch Blog
FoursquareFactualThe terms of the deal were not disclosed. The merged company will keep theShim confirmed to TechCrunch that this merger was in the works before the coronavirus turned the world upside down.A company spokesperson acknowledged that there are redundancies in the two teams — so there will be layoffs, although they declined to get specific about how many employees or which teams will be affected.Foursquare is not the same company it was when it launched at SXSW in 2009. The location-based social network, which let people check-in to locations to share with their friends and earn badges, has evolved over time into an advertising and marketing platform focused on location as a differentiator.In 2014, Foursquaresplit its main app into two separate appsSince that split, Foursquare has built out a back-end platform for brands and publishers to leverage its data, including an API and SDK for developers to offer location-contextual experiences to their end users. For example, Ube
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