Google Slashes Its Marketing Budget: What Does This Mean? [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Getty ImagesYou know the financial impact of the coronavirus is serious when evenGooglefor the first time evermarketing budget by halfIf any company would be immune from coronavirus, you’d think it would be Google. Its name is a literal verb in the Oxford English Dictionary. And with more kids at home—on their computers—you’d expect Google to have even more “business” than usual. In fact, reports show children’s screen time has increased70 percentincreasing their screen timeHow Big of a Deal is Ad Revenue for Google?In a word: huge.Google makes much of its income through advertising on its Google Ads platform. These cover anything from display ads to product listings and service offerings. In FY 2018, it was estimated more thanof Googles revenue came from ad spending on Google assets. In2019, its revenueamounted to more than $134 billion. In other words, a loss of nearly any size would be significant.Some analystspredicting Googleand Facebook will lose a combined $44 billion+ in ad re
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News
- Alphabet (NASDAQ:GOOG) had its "buy" rating reaffirmed by analysts at Pivotal Research.MarketBeat
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- How Kit Kat Was Killed: Video Shows What a Waymo Couldn’t See [The New York Times]The New York Times
- A safety report card ranks AI company efforts to protect humanity [Los Angeles Times (CA)]Los Angeles Times
- 'Godfather of AI' Geoffrey Hinton says Google is 'beginning to overtake' OpenAI: 'My guess is Google will win' [Business Insider]Business Insider
GOOG
Earnings
- 10/29/25 - Beat
GOOG
Sec Filings
- 12/3/25 - Form 144
- 12/3/25 - Form 144
- 12/2/25 - Form 4
- GOOG's page on the SEC website