Google tries to ease tensions on eve of new EU privacy law [Reuters (UK)]
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Source: Reuters
Google tries to ease tensions on eve of new EU privacy law | Reuters 4 Min Read SAN FRANCISCO (Reuters) - Alphabet Inc’s ( GOOGL.O ) Google sought to ease online publisher concerns on Thursday about the effects European data privacy rules going into effect in just a few hours will have on their ad business. Under the General Data Protection Regulation (GDPR), the biggest overhaul of data privacy laws in over 20 years, organizations must have transparent justification for processing personal data, starting Friday. The rules threaten fines of as much as 4 percent of company revenues for violations, although attorneys and European Union officials have cautioned there will be a grace period. But that has not prevented an anxious scrambling this week as companies seek and interpret last-minute counsel from consultants, business partners and regulators. Google officials, speaking on Thursday to 70 media and advertising firms at its New York City office and on a private telecast, described
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