How housebound Brazil popstars and CEOs caught streaming mania and dominated YouTube [Reuters (UK)]
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Source: Reuters
How housebound Brazil popstars and CEOs caught streaming mania and dominated YouTube - Reuters 6 Min Read SAO PAULO (Reuters) - “Calling all the cattle! Our live broadcast is about to begin,” Brazilian singer Marilia Mendonca whooped as she kicked off a recent three-and-a-half-hour quarantine performance of ‘sertanejo’ country music hits from her living room, streamed on YouTube. The concert, which drew 3.3 million peak concurrent viewers - a worldwide record for YouTube - was one of the most dramatic signs yet of how live streaming has gone viral in Brazil as the coronavirus lockdown has virtually paralyzed Latin America’s most populous country. It was also just the culmination of a single webcast-filled day that saw everyone from CEOs to government ministers holding forth from their home offices and living rooms. With much of the world stuck at home, YouTube’s top 10 most-watched concerts in real time all took place this month - and seven of those were by Brazilian artists, the Alph
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