How To Leverage Your SEO Rankings To Expand Internationally [Forbes]
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Photo:GettyIn a lot of ways, the landscape of search engine optimization (SEO) has changed immeasurably over the last 10 years. New technology, massive interconnectivity and better internet access around the world make SEO more relevant today than it’s ever been.With hard work, it’s possible to climb to the top of your local and even national search rankings. But what happens when you decide to reach out overseas? Can your SEO pivot to help you dominate international markets?Let’s take a closer look.The State Of SEOBy this stage, it’s safe to assume most people reading this will have some familiarity with SEO. But since any article can be someone’s first, let’s dive into it briefly.SEO is a popular practice for increasing the quality of a website so that it becomes more visible on search engines. Optimizing the content of a website in specific ways ensures that search engines pick it up and (hopefully) rank it before its competitors whenever a user searches for its content. So, for ex
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