Mastering The Featured Snippet To Improve Your SEO In 2020 [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Photo:GettyOne of Google Search’s more recent additions is the featured snippet, which provides bite-sized information that quickly answers a given search query. These appear in a small window at the top of the search engine results page (SERP). If your content lands a featured snippet position, it’s all but guaranteed to be the first thing a searcher sees when their results load.The featured snippet is often called “position zero” because it precedes the first blue link on a SERP. It’s also been dubbed the “answer box” because it intends to resolve the searcher’s query as quickly as possible, without the searcher even having to click on their search results. The most common snippet type, the paragraph snippet, consists of one paragraph of text and often an accompanying photo from the source website.Not only do featured snippets provide a helpful boost to your organic search key performance indicators (KPIs), but they also help build brand recognition due to the sheer volume of search
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News
- Alphabet (NASDAQ:GOOG) had its "buy" rating reaffirmed by analysts at Pivotal Research.MarketBeat
- Walmart-backed PhonePe winds down its Pincode app in yet another e-commerce step back [TechCrunch]TechCrunch
- How Kit Kat Was Killed: Video Shows What a Waymo Couldn’t See [The New York Times]The New York Times
- A safety report card ranks AI company efforts to protect humanity [Los Angeles Times (CA)]Los Angeles Times
- 'Godfather of AI' Geoffrey Hinton says Google is 'beginning to overtake' OpenAI: 'My guess is Google will win' [Business Insider]Business Insider
GOOG
Earnings
- 10/29/25 - Beat
GOOG
Sec Filings
- 12/3/25 - Form 144
- 12/3/25 - Form 144
- 12/2/25 - Form 4
- GOOG's page on the SEC website