QuantcastVoice: Seven Tough Questions Publishers Should Be Asking Google On GDPR [Forbes]
Alphabet Inc. - Class C Capital Stock (GOOG)
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Source: Forbes
Somer Simpon , Quantcast On Thursday May 24, four influential publisher industry groups are due to sit down with Google in four of its offices in the US and in London ( if the meetings go ahead ). The subject of those discussions? GDPR, and Google’s controversial approach to it. Quantast Given Google’s extraordinary influence on the advertising market and leverage over publishers, it’s critical to question everything and for these decisions not to go unchecked. There’s been much written about the timing with which the tech giant has chosen to reveal its strategy (last minute) and what it expects of publishers (a lot). In an open letter to Google, the industry groups explained their frustration. At Quantcast, we’ve been an ally to marketers and publishers since we founded in 2006. To this day, we offer our core Quantcast Measure product for free, giving website owners audience insights that help t
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